Short Highlights

• Neutralises unwanted yellow and brassy tones in grey, white and bleached hair
• Enriched with violet dyes & magnesium for brightening and toning
• Gentle cleansing formula designed for regular use
• Helps maintain cool, luminous blonde and silver shades

Product Description

L'Oréal Professionnel Serie Expert Silver Violet Shampoo is a toning and brightening shampoo specially formulated for grey, white and lightened hair. The violet pigment works to neutralise warm yellow and brassy tones while magnesium helps enhance brightness and luminosity for cooler-looking shades.

This professional-grade formula gently cleanses while depositing violet dyes to refresh toner between salon visits. Use regularly to maintain a crisp, radiant silver or blonde finish and to protect the clarity of pale tones without over-drying the hair.

Key Ingredients & Benefits

• Violet Dyes – counteract yellow and brassy undertones for a cooler result
• Magnesium – boosts brightness and neutralising effect
• Moisturising agents – cleanse gently while helping prevent dryness
• Professional toning system – extends salon colour and improves shade uniformity

How to Use

1. Wet hair thoroughly.
2. Apply a small amount of shampoo, focusing on lengths and areas with brassiness.
3. Lather and leave on hair 1–3 minutes depending on desired toning intensity and current brassiness level.
4. Rinse thoroughly. For best results use 1–2 times per week or as needed; follow with a nourishing mask or conditioner.

Shade Guide / Color Match Tips

Formulated for grey, white and blonde hair. Does not add permanent colour—acts as a violet-depositing shampoo to neutralise warmth. For deeper toning or permanent shade changes, consult a professional colourist. No SPF or coverage applies.

Safety & Certifications

Dermatologically tested. Suitable for colour-treated hair when used as directed. Contains pigments—avoid contact with eyes and rinse immediately if contact occurs. Check the full ingredient list for allergens.

Product Details