Short Highlights

• Professional regenerating shampoo designed to brighten and strengthen blonde hair.
• Helps reduce brassiness and revitalize highlighted or lightened tones.
• Gentle cleansing that preserves color and restores softness.
• Salon-grade formula suitable for regular at-home maintenance.

Product Description

L'Oréal Professionnel Regenerating & Brightening Shampoo for Blonde Hair (Blondifier series) is a salon-formulated cleanser that breathes new life into lightened, highlighted and natural blonde hair. The formula focuses on improving radiance while supporting hair fiber regeneration after chemical services.

This shampoo gently removes impurities, helps neutralize warm tones, and leaves hair with a luminous, healthy-looking finish. It is not a color or tone deposit — it helps preserve shade and enhances finish when used as part of a Blondifier routine. The product does not contain SPF.

Key Ingredients & Benefits

• Brightening complex — enhances blonde radiance and reflectivity.
• Bond-strengthening agents — help reinforce weakened hair fibers.
• Violet-neutralizing pigments — counteracts unwanted yellow/orange tints.
• Humectants & conditioners — improve manageability and softness.

How to Use

1. Wet hair thoroughly.
2. Apply a coin-sized amount to palms and distribute from scalp to ends.
3. Massage gently to activate the brightening complex and rinse thoroughly.
4. Repeat if hair is particularly soiled. Follow with Blondifier conditioner or mask for optimal results.

Shade Guide / Color Match Tips

This product is a care shampoo and will not change hair color. It is formulated for cool, neutral and warm blonde shades to preserve vibrancy and reduce brassiness when used regularly. For stronger toning, combine with a dedicated purple shampoo or a professional toning service.

Safety & Certifications

• Dermatologically tested for use on color-treated and sensitized hair.
• Professional salon formula — follow stylist instructions and label directions.
• Avoid contact with eyes; rinse thoroughly if contact occurs.

Product Details